One post tagged with "guide"

The safest way to get backlinks for a new SaaS site is to publish something other people want to cite, then tell the right people it exists. Google says it finds most new pages through links, and that links from other sites happen naturally over time. What you must avoid is creating links mainly to manipulate rankings, which its spam policy calls link spam.

This guide separates what the policy allows from what it names as spam, then lists practical places to earn links as a small team. Everything about Google's rules is taken from its Search Central documentation, read on 7 November 2026.