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2 posts tagged with "early-adopters"

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Why target early adopters

· 5 min read
Dealpuffin
Live Stripe coupons for early adopters

The customer worth reaching first is the one who tries a new tool before it is obvious. They are early too. A coupon is how an early product gets in front of them, and an agent is how both sides of that exchange already work.

Dealpuffin is built for that pair. A founder connects a Stripe read-only key and publishes the coupons they want used. An early adopter, or the agent acting for them, claims a code and pastes it at checkout.

Introducing Dealpuffin

· 5 min read
Dealpuffin
Live Stripe coupons for early adopters

Early products and early adopters are trying to find each other. The product wants people who will actually try it. The person wants a reason to start today, on a tool that is still new. A coupon is that reason, and most indie products already know how to make one. It lives in Stripe.

The hard part was never inventing a discount. It was putting that discount in front of the right people without standing up a second checkout, a lifetime-deal marketplace, or a pile of one-off codes in email.

Dealpuffin is that layer.