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2 posts tagged with "go-to-market"

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Why target early adopters

· 5 min read
Dealpuffin
Live Stripe coupons for early adopters

The customer worth reaching first is the one who tries a new tool before it is obvious. They are early too. A coupon is how an early product gets in front of them, and an agent is how both sides of that exchange already work.

Dealpuffin is built for that pair. A founder connects a Stripe read-only key and publishes the coupons they want used. An early adopter, or the agent acting for them, claims a code and pastes it at checkout.

The go-to-market channel an agent can run

· 4 min read
Dealpuffin
Live Stripe coupons for early adopters

An indie product that already charges on Stripe usually already has a coupon. The missing piece is a place early adopters will look, without a partner application in the way.

Dealpuffin is that place. You connect a Stripe read-only key and choose which coupons to publish. There is no lengthy form, no manual approval, and no requirement that the product already be at a certain scale. Any indie developer who can offer the product can start.